Click here to apply to take part in 2019 edition of the UCFB Sports Entrepreneur Award

The UCFB Sports Entrepreneur Award is a ‘Dragon’s Den’ style competition for ambitious UCFB students to pitch their innovative ideas for sports companies to a panel of successful business leaders.

This inspiring competition is led by UCFB Chairman & Chief Executive Brendan Flood and provides students with an unprecedented opportunity to compete for vital company investment of up to £5,000. Students are asked to pitch their sports business ideas to the esteemed UCFB Executive Board and field any questions.

On the Award, UCFB Chairman & Chief Executive Brendan Flood commented:

“The UCFB Sports Entrepreneur Award is a truly unique opportunity for our students to engage their minds and receive invaluable support for their sports business ideas. We encourage all students at UCFB to enter the competition and look forward to seeing their entrepreneurial spirit and creativity.”

The UCFB Sports Entrepreneur Award is part of the unique UCFB Employability & Enrichment programme, a three year journey of professional and personal development, which bridges the gap between education and business.

Full list of winners

UCFB Wembley


Yoel Levy, BA (Hons) Football Business & Finance

Company name: Amazing Achievers

A business which aims to encourage youngsters to participate in sport by giving their parents and coaches the ability to present interactive trophies for achievements and participation.

Runner’s up:

Arash Abdollahi, BA (Hons) Sport Business & Coaching

Company name – Eat in Your Seat

Taking food delivery apps to the next level, Eat in Your Seat will allow sports fan within stadiums to order food and drink straight to their seat.


Alfie Crickmar, BA (Hons) Sport Business & Coaching

Company name – VT Coach

Virtual Teaching Coach is an app that will provide knowledge to primary school teachers to teach physical education who aren’t already trained or qualified in the area. The app will provide quality and professional lesson plans.


Kieran Moss, Jake Thomas and Danny Cook, BA (Hons) Football Business & Media, and Charlie Pumfrey, BA (Hons) Football Business & Finance

Company name – Half Time Cuppa

Half Time Cuppa is a website that focuses on creating content for football fans during the half time break of a game. Podcasts and articles, as well as competitions, keep fans busy during those often long 15-minutes. The team plan to expand their reach.

UCFB Etihad Campus


Brandon Smith and Richard Buckley, BA (Hons) Multimedia Sports Journalism

Company name – eSports Commentary

The pair currently commentate for EA Sports tournaments and plan to use their internet profile to create further content for online viewers with the latest technology and software to create the content.


Daniel Jones, BA (Hons) Football Business & Marketing

Company name – Represent Soccer & Represent Media

Running alongside his representation of players on scholarships in America, Daniel will use his contacts to set up a media and marketing company to create content for clubs who don’t have the capacity or funds to run a full-time content team. This will include YouTube videos, social media channels and running competitions to increase fan engagement.


Samuel Girven, BA (Hons) Football Business & Media

Company name – The Fan Chain

An events organisation that plans to promote local business to sports fans by hiring out space in and around a stadium. Local businesses hire the space to sell and promote their goods.