Online Learning FAQs

Please visit our dedicated FAQ section for Online Learning by clicking here. 


A first for UCFB, students now have the opportunity to study UCFB’s esteemed MSc International Sport Management programme, usually taught on campus, in a full, online delivery format.

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of football and sport.

UCFB’s unique MSc International Sport Management (Online) provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the football and sports industry, for example in management, marketing or operations.

In addition to the inimitable online degree programme delivered by UCFB, students also have the option be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.


Graduates of the MSc Sport Management (Online) programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Thanks to UCFB’s unique partnership, students who successfully complete their optional learning experience in Spain will also be awarded a separate Diploma in Sport Management from the Real Madrid Graduate School – Universidad Europea.

Details of the time in Madrid can be found under the ‘Modules’ tab at the top of this page.


Duration: One year

Study Mode: Full-time

Fees:  £7,995 (Online only); £14,995 (with additional Madrid diploma option)

Learn more about Student Finance


Postgraduate Events

Register for one of our upcoming events.

If you are unable to attend any of our postgraduate events or would like to request more information, please call our Student Recruitment & Admissions team on 03332417333 or email us at mastersenquiries@ucfb.com.


 

Semester One

Sustainable Stadium and Event Management+

Sustainable Stadium and Event Management (20 credits)

This module aims to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and international sport business.

Globalisation of Sport Management+

Globalisation of Sport Management (20 credits)

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.

It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Semester Two

Financial and Human Capital Management+

Financial and Human Capital Management (20 credits)

This module develops students’ understanding of the application of financial analysis and human resource management to effectively and efficiently manage sports organisations, as well as valuing talent. A key aspect of this module is to be aware of the factors that can lead to the alignment of sporting success and financial goals.

Leadership and Influence in Sport+

Leadership and Influence in Sport (20 credits)

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Corporate Strategy in a Sporting Context+

Corporate Strategy in a Sporting Context (20 credits)

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment.

Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation. Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available.

During this module, students will be taught by leading academics and industry professionals in the fields of corporate and sport management.

Research Methods and Dissertation (Preparation)+

Research Methods and Dissertation (Preparation) (60 credits)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Semester Three

Global Strategic Sports Marketing Management+

Global Strategic Sports Marketing Management (20 credits)

Many sports brands and sporting organisations face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenue streams.

Many sports leagues and brands sell the television rights for their matches to media companies in deals worth in excess of £2 billion, who in turn sell these rights in as many as 100 different countries. As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams. Increasingly social media campaigns have considerable global reach, and sports marketers must be aware of how to develop social media campaigns, as part of their overall marketing strategy.

The reality is that marketing products overseas is more complicated and sports brands have to develop their global marketing techniques and gain a cultural awareness of the countries in which they plan to operate. While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use to increase their global presence.

Dissertation (Completion)+

Dissertation (Completion)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Your Experience at the Real Madrid Graduate School – Universidad Europea: MAY – JULY

During the months of May, June and July, students who join the programme in 2018 have the option to enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 13-time European football champions, Real Madrid.

Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace.

With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club.

The Madrid experience will provide an invaluable international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

This option is available for 2018-entry students only and will cost an additional £7,000 in tuition fees.

Further information

For further information about your optional time in Madrid including accommodation queries, please contact our Student Recruitment & Admissions team on +44(0)208 733 8664 or email us at mastersenquiries@ucfb.com.


Module Leaders

To find out more about the module leaders on the MSc International Sport Management (Online), please click on the below profiles.

Diego Borras - Programme Leader+

Diego has true international experience of the football and sports industry, having previously lived and worked in the US, UK and Spain. He holds an MBA from Hult International Business School, and an MSc in Sport Management.

Diego previously spent nine years working in FC Barcelona’s medical services, and also worked as an associate lecturer at Escuela Universitaria Real Madrid Universidad Europea for the online MBA. He has also been involved in a number of multi-sport events in different capacities for over the last decade.


Dr. Cecilia Diaz+

Cecilia is a specialist in strategic management and analysis, a member of the Chartered Institute of Marketing and is currently completing her postgraduate diploma.

Her academic career started teaching business management subjects at the University of Manchester at both postgraduate and undergraduate levels. Cecilia’s research interest lies on the investigation of the dynamics of complex systems, which led her to undertake the Royal Statistical Society higher diploma (CPD).

She has a broad knowledge and experience of data analytics. Her research has been published on the peer-reviewed Journal of Evolutionary Economics.


Dr. Spyros Doukas+

Originally from New Jersey, Dr. Spyros Doukas completed his undergraduate education in business administration at the State University of New York, Empire State College, his Master’s degree from the State University of New York, Maritime College, and his doctorate in Sports Management/Marketing from the United States Sports Academy.

His research focuses on Olympism, perceptions of benefits and costs of the Olympics, mega events and sports logistics.

Spyros has worked for the NBA’s Philadelphia 76ers, Jet Set Sports/Sports Illustrated at the Athens 2004 Olympic Games, and as a sports marketing workshop trainer for the Trinidad and Tobago Olympic Committee for various sports federations.


Andrea Firth-Clark+

Andrea is a chartered sport psychologist, and registered with BUPA and the Health and Care Professions Council.

She has worked with a variety of athletes and performing artists including two world champions, as well as at the 2008 Beijing Olympics.

Her research interests include heart rate variability, biofeedback and performance, mindfulness and cognitive behavioural interventions. Andrea is set to finish her PhD in 2018.


Simon Mitton+

Simon is an experienced higher education practitioner with nearly two decades of contribution to the industry working for institutions such as the University of West London, University of Central Lancashire and Oxford Brookes University.

He has held a number of roles in academic development and curriculum design. His areas of curriculum specialism include themes around organisational behaviour, corporate communication and human resource management.

In the sports world, Simon has facilitated on education provision for an EFL Championship club for a number of years, and is now developing work around the concept of ‘place attachment’, exploring themes of growing separation ‘indigenous’ fans are starting to articulate in terms of their emotional connection to their clubs.


Online FAQs

Please visit our dedicated FAQ section for Online Learning by clicking here.


Further information

For further information about the MSc International Sport Management (Online), please contact our Student Recruitment & Admissions team on 03332417333 or email us at mastersenquiries@ucfb.com.


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Online Learning FAQs

Please visit our dedicated FAQ section for Online Learning by clicking here.


You will already hold a Bachelor’s degree with 2:1 classification in a sport-related degree. Applicants who hold a sport-related degree classification of 2:2 or below or, a non-sport related degree, or significant professional experience will be considered on a case by case basis and may be required to submit a portfolio of evidence to demonstrate sports management experience.

Students with relevant previous study at postgraduate level or with extensive experience may also be considered eligible.

Applicants will be expected to participate in and pass an academic led interview with senior members of the UCFB team, as well as submitting an outstanding personal statement and highly supportive academic and professional references.

Interviews can be held over Skype or, if based in the UK, at UCFB campuses. Successful applicants will be invited to attend one of our interview sessions following a review of their application.


Admissions/Selection Criteria

  • Strong knowledge in the field of sports management suitable for Masters level academic work
  • Evidence of engagement with professional and academic literature/publications relevant to CPD
  • Ability to manage self-learning and professional duties where applicable
  • Evidence of ability to manage work independently
  • Proven track record of dealing with complex and multidisciplinary issues relevant to their chosen subject area

Applications

To apply for this programme please download and complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.


Tuition Fees

The tuition fees for the MSc International Sport Management online programme for the 2018/19 academic year have been set at £7,995**. These fees are the same for UK, EU and international applicants.


Student Loan Funding

A postgraduate loan of up to £10,609 can help with course fees while you study a postgraduate master’s course. Click here for more information.

 

** Please note this fee is for 2018 entry only. As of 2019 entry the fee will be £9,995.

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management.

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

The international elements of this degree provide students with the skills and experience to progress in a multi-billion-pound global industry.

Read more about Employability at UCFB

Employer Endorsements+

Chris Lewis, Chairman at Biggleswade United

“The non-league game typically struggles to bring in talent to drive clubs forward due to the lack of resources, but UCFB has been essential in helping us bridge that problem. It’s been fantastic working with UCFB as it has provided us with access to the brightest young talent who are keen to make a career in the football industry.”

Freyja Talbott-Haworth, Events Coordinator at The Football Association

“The UCFB students we have taken on have been working incredibly well, picking up on and developing their new skills rapidly, and have become an important part of the team in a very short space of time. They are personable, hardworking and dedicated and we are happy to have found such brilliant students.”

Click here to find out more about what UCFB’s employment partners say about our students.

Online learning FAQs

Please visit our dedicated FAQ section for Online Learning by clicking here.


Tuition fees

The tuition fees for the MSc International Sport Management (Online) programme have been set at £7,995. These fees are the same for UK, EU and international applicants.

The tuition fees for those who with to undertake the additional diploma with Real Madrid Graduate School as well as the MSc International Sport Management (Online) programme have been set at £14,995. These fees are the same for UK, EU and international applicants. Email mastersenquiries@ucfb.com for more information.


Additional costs

Students who enrol on this programme in 2018 will also have the option to study for three months at the Real Madrid Graduate School in Madrid, Spain. Students will be expected to self-fund their travel to Madrid (typically around £50 each way to fly from London) and provide their own accommodation for the period of time spent in Madrid. During the 2016/17 academic year, this accommodation cost £1,709.23 for the full three months.

Studying with Real Madrid Graduate School between May and July will incur costs which are not covered by the tuition fees, and typically will include every day purchases such as food, drink, entertainment and travel from paid for accommodation to and from learning facilities.

If Online students wish to attend Employability & Enrichment networking opportunities such as the Future Leaders in Football & Sport Conference, Careers Fair, Leadership Challenge or Graduation, then they can do so at their own expense. Costs will include travel to the events.


Student loan funding

A postgraduate loan of up to £10,609 can help with course fees while you study a postgraduate master’s course. Click here for more information.