This apprenticeship is aimed at school leavers wishing to pursue a career within sports organisations’ press offices or those already working in these roles who are looking to supplement their experience with a recognised and respected qualification and gain a unique insight into the world of journalism with which they will interact on a daily basis.

The apprenticeship will last a minimum of 18 months and, alongside achievement of the apprenticeship, apprentices will also receive the highly regarded NCTJ Diploma in Journalism – the benchmark of quality in regional and national press. UCFB is already a leader in training apprentice journalists for media organisations including Sky News, Sky Sports News, the Independent and Evening Standard. Apprentices will study at our inspirational campuses while also benefiting from our Executive Guest Speaker Series, which has recently included England manager Gareth Southgate, 1966 England World Cup winner George Cohen and Sky Sports News’ Hayley McQueen. Students have also made visits to court and met Sadiq Khan at Mayor’s Question Time, and visited a Q&A with Andrew Marr and George Osbourne.

Click here to view the programme flyer.


Core Modules

PR and Communications

Essential Journalism

Essential Journalism Ethics

Essential Media Law and Regulation

Sport Journalism

Optional Modules

Broadcast Journalism (double module)


Essential Public Affairs (single module)

Court Reporting (single module)

Mode of delivery+

UCFB can deliver this programme to apprentices at either of our state-of-the-art campuses in Wembley Stadium, London, and the Etihad Stadium, Manchester. Other regional delivery locations will be considered, depending on demand. The most appropriate mode of delivery will be determined in close collaboration with apprentice employers, with options to be considered including day-release or study blocks built around periods where employers find it easier to release apprentices for ‘off the job training’. All apprenticeship training will include some element of virtual learning, which reduces the need for direct teaching and excessive travel.

We recommend learning time to be 2 years. However, this can be adapted to meet employer requirements.

Pricing +

The course uses £12,000 of Apprenticeship Levy funds. This can be negotiated for larger cohorts.