UCFB World Cup 2018 Insights


Alumni profile: Manfredi Miyashita, marketing and social media executive at Reset Group

UCFB graduate Manfredi Miyashita works for Reset Group in Italy – a consultancy firm to athletes an sports companies. Here Manfredi, who studied BA (Hons) Football Business & Marketing during his time at UCFB, explains his roles at Rest, what he’s taken from UCFB into the position, and passes on advice to current and prospective UCFB students…

Can you please explain who you work for and what you do?

I work for a sports marketing agency called Reset Group, which provides consultancy services to athletes and...

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A shock to the system: An Italian perspective on the World Cup

UCFB graduate Manfredi Miyashita is excelling as a sports marketing agent in Italy. Here he provides an insight into the mood in Italy following their failure to qualify for the World Cup and outlines what the Italian system, clubs and players can learn from it.

What is the mood and reception to Russia 2018 in Italy?

With Italy out of the World Cup, inevitably, the mood isn’t very high and many people are finding it difficult to get excited about the games....

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Graduate Amy presents dissertation research at The Power of Sport Student Conference

UCFB graduate Amy O’Connor was recently invited to present her dissertation research at The Power of Sport Student Conference, which took place at Liverpool John Moores University.

Amy, who graduated from the BA (Hons) Football Business & Marketing programme and is now a business development executive at Watford FC, was given a 15-minute slot to present her research on fan engagement and developing a business model for the football industry.

The student-focussed conference explored how five sport and health-related disciplines play a...

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Alumni profile: Pedro Bernardini, director and co-founder of The Daily Futsal

As a Masters student at UCFB, Pedro’s goal upon graduation was to help promote futsal to the masses across the UK. As the director and co-founder of The Daily Futsal – a website aimed to educate participants and stakeholders on the sport – he can say he’s succeeded rather quickly.

The MSc Sport Management student was in the first cohort of Masters students at UCFB Wembley, and used his time there to network and make himself visible across the sports industry....

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Graduate Lewis enjoying life in the US with EDP Soccer

UCFB graduate Lewis Payne works for EDP Soccer in the United States – a leading youth football tournament organiser. Here Lewis, who studied BA (Hons) Football Business & Marketing during his time at UCFB, explains his roles at EDP, what he’s taken from UCFB into the position, and passes on advice to current and new UCFB students…

What is your role at EDP and what does it entail?

My main role at EDP is to plan, prepare and manage the pop up...

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Alumni profile: Alexander Brown, Video Producer at The Football Association

Filming England teams around the world, celebrating on the Wembley turf with his beloved Arsenal… it’s fair to say Alexander has made a great career for himself.

As video producer for The Football Association, Alexander has had many highlights already in his short career since graduating from UCFB’s BA (Hons) Football Business & Media programme. Just four weeks into the role, he found himself in France filming and watching the England U21’s winning the prestigious Toulon Tournament. There was also the...

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Alumni profile: Tom Jarvis, Media and Marketing Executive at Wycombe Wanderers

Working as a media and marketing executive at League Two side Wycombe Wanders, Tom has a wide grasp across most aspects of the media spectrum of a football club.

The BA (Hons) Football Business & Media graduate joined the club in 2017 following his work in the media team at Southend United, a job he gained just months after leaving UCFB.

His role at Wycombe involves maintaining the club’s website, managing the social media feeds, creating and editing content for the match...

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Alumni profile: James Sandford, Placing Broker at AON

James Sandford joined insurance firm AON in 2014, midway through his BA (Hons) Football Business & Finance programme.

His current role as a placing broker in the sports, recreation and entertainment team, sees him look after personal accident and illness insurance for over 600 footballers around the world, including members of the England squad, as well as athletes from other sports.

James’ daily routine sees him constantly look at the risk athletes face in their line of work and what needs protecting,...

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Alumni profile: Conor Creamer, Apprentice Journalist at Sky Sports

Conor came to UCFB from Sky Sports through their apprenticeship scheme, and now spends his days engrossed in his favourite pastime – sport.

One of the UK’s favourite sports websites, SkySports.com offers a wide range of digital coverage for sports fans, most notably a range of reports and features across the sporting spectrum.

Conor’s role as a sports reporter sees him cover these events, from football to cricket, and from NFL to horse racing.

For an institution like Sky, only the best education...

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Alumni profile: Amy following her dream with Premier League Watford

Amy O’Connor is a business development executive at Watford FC. She graduated with first class honours from the BA (Hons) Football Business & Marketing programme.

Many wish they’d followed their dreams when younger and walked down a career path of something they were passionate about.

For graduate Amy O’Connor there will be no such regrets – just months after leaving UCFB she landed herself a job at Premier League Watford as a business development executive.

Despite never having had an interest in playing...

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