Alumni profile: Gabriella Ward, Communications and Commercial Partnerships Executive at the League Managers Association

Following her graduation from the BA (Hons) International Football Business programme in 2018, Gabriella Ward landed the role of Communications and Commercial Partnerships Executive at the League Managers Association, one of UCFB’s esteemed partners. Based at St George’s Park, the headquarters of English football, Gabriella works with some of the biggest names in the game to look after the interests of the LMA and its members. Here, she tells us more…

How long have you been working for the LMA and...

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Alumni profile: David Moat, Commercial & Marketing Executive at Watford FC

Working in the Premier League is a dream for many, but for UCFB graduate David Moat it was a dream come true.

Straight out of his BA (Hons) Football Business & Marketing degree programme, David found himself working in the commercial, marketing and corporate sales department at Vicarage Road. Already by working across various departments his mixed role has allowed him to experience the many different aspects that go into running a Premier League club like Watford. David joined Amy O’Connor...

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Alumni profile: Josh Arnold, Sports Coach at Aldro Prep School for Boys

It’s not just in club academies around the country where the talent of tomorrow is nurtured – it’s also on the playgrounds of the nation’s schools.

That’s where BA (Hons) Sports Business & Coaching graduate Josh is doing his part, at Aldro Preparatory School for Boys in Surrey. As a Sports Coach in the PE department, Josh teaches the youngsters across a range of activities, including football, rugby, hockey and cricket.

Coaching students from years three to eight, Josh uses the skills...

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Alumni profile: Bastian Hildebrand, Marketing Manager at Juventus Academy London

When you work for one of the biggest sporting brands in the world, pressure comes from all angles. As the Marketing Manager for the Juventus Academy London, Bastian Hildebrand ensures the camps gain the right coverage to support the club’s development plan in their bid to unearth the next Pablo Dybala.

The BA (Hons) International Football Business graduate helps to run the Academy’s website and social media channels, showcasing the work the coaches do with youngsters in the capital, all of...

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Alumni profile: Jemma Entwistle, Girls’ Regional Talent Club Coach at Blackburn Rovers

During her time as a BA (Hons) Sports Business & Coaching student at UCFB, Jemma undertook a number of coaching work placements to bolster her CV and knowledge ahead of graduating and following her goal of being full-time coach.

Her time with the Manchester United Foundation, Bolton Wanderers Community Trust and the Rochdale AFC foundation academy set Jemma up perfectly for her role now with Blackburn Rovers, and provided invaluable experience as she set up her own company – The Coaching...

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Alumni profile: Ben Friend, Event Manager at The Football Association

Wembley Stadium is a busy place these days, just ask UCFB graduate Ben Friend. If it isn’t England internationals, it’s FA Cup matches. Then there’s the numerous games around the country with the Women’s team and the Under-21 side.

Since graduating from his BA (Hons) Football Business & Marketing programme in 2015, Ben has been a valuable asset to The FA, first as an Event Coordinator, and now as an Event Manager. His role and his team sit within the operations...

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Graduate Alexander named as ‘one to watch’ at the Football Black List awards

It has been quite a year for UCFB graduate Alexander Brown. After being part of The Football Association media team that gave fans unprecedented access to the England team at this summer’s memorable World Cup in Russia, he was recently named as ‘one to watch’ at the prestigious Football Black List awards. The awards celebrate African and Caribbean achievement in the British game away from the pitch and those working hard behind the scenes. We caught up with Alexander after the...

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Masters graduate Jed impresses during time at Middlesex FA

Jed Pearl recently graduated from the MSc Sport Management programme at UCFB Wembley. Upon completing the programme, Jed successfully applied for an internship at the Middlesex Football Association, one of the many county FAs that help govern English football. Here, Jed tells us about the experience and what he learned in the role…

What was the role you had at Middlesex and what did it entail? 

The role I had with the Middlesex FA was as a Referee Recruitment and Development Intern.


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Alumni profile: Sam Swanton, Merchandising Manager at MK Dons

Sometimes your career can take a turn you didn’t see coming but it all works out for the best. Nearly three years into his time at MK Dons and graduate Sam Swanton may well fall into that category.

After graduating from UCFB with his BA (Hons) Football Business & Marketing degree in 2015, Sam took up a role at the Stadium MK as a Customer Service Representative in the retail team. From what started as a role in ticketing, he was...

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Alumni profile: Saad Wadia, Co-Founder and Director of Avalon Sports Group

Director of your own company? Check. Working with elite clients the world over? Check. These achievements while still studying? Check.

Saad Wadia is one of the Co-Founders and Directors of Avalon Sports Group – a London-based consultancy for business in sport, athletes and those looking to expand their market through social influencers. He founded the company with fellow UCFB graduates Raj Shah and Lorenz Essing.

During his time at UCFB Wembley, where he studied BA (Hons) Football Business & Marketing, Saad was...

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