UCFB News

Alumni profile: Sam Swanton, Merchandising Manager at MK Dons

Sometimes your career can take a turn you didn’t see coming but it all works out for the best. Nearly three years into his time at MK Dons and graduate Sam Swanton may well fall into that category.

After graduating from UCFB with his BA (Hons) Football Business & Marketing degree in 2015, Sam took up a role at the Stadium MK as a Customer Service Representative in the retail team. From what started as a role in ticketing, he was...

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Alumni profile: Saad Wadia, Co-Founder and Director of Avalon Sports Group

Director of your own company? Check. Working with elite clients the world over? Check. These achievements while still studying? Check.

Saad Wadia is one of the Co-Founders and Directors of Avalon Sports Group – a London-based consultancy for business in sport, athletes and those looking to expand their market through social influencers. He founded the company with fellow UCFB graduates Raj Shah and Lorenz Essing.

During his time at UCFB Wembley, where he studied BA (Hons) Football Business & Marketing, Saad was...

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Alumni profile: Hayley Reed, Strategy Executive at SportQuake

Fresh after graduating from UCFB in 2017 Hayley took up a full time role at sports marketing agency SportQuake following a successful internship, and already she’s worked with clients including Tottenham Hotspur and boxing heavyweight world champion Anthony Joshua.

In her role as a Strategy Executive, the BA (Hons) Football Business & Marketing graduate devises strategies and draws up proposals for brands who are looking to sponsor a club or athlete – whether as a shirt or stadium sponsor or another...

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Alumni profile: Wesley seeking out future stars as coach at MK Dons

It’s the dream of many youngsters to go on and play football for a living, but it’s a dream that very few get to realise. Some accept it sooner than others – like UCFB graduate Wesley McGrath.

At the age of 15, while playing in the academy for MK Dons, Wesley realised he wasn’t going to “make it”, so he started thinking about his other options. He loved football, so it had to be in that field and coaching seemed the...

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Alumni profile: Adam lands job with Manchester-based Beyond 90

By Rebecca Hawksworth

UCFB graduate Adam Williamson is enjoying getting stuck into his new role as a Digital Producer for Beyond 90.

A recent graduate of the BA (Hons) Sports Business & Coaching programme at UCFB Etihad Campus, Adam says his previous work experience with the company stood him in good stead for securing the full-time role.

Beyond 90 is a fan engagement company based in Manchester that produces football supporter events, including match-day entertainment for Manchester City and family fun days both...

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Alumni profile: Lewis completes performance analysis internship at Nottingham Forest

UCFB Etihad Campus graduate Lewis Iron recently completed a two-year internship as Performance Analyst at Sky Bet Championship side Nottingham Forest.

Lewis, who studied BA (Hons) Sports Business & Coaching, worked with the club’s academy and Aitor Karanka’s first-team in a role that saw him participate in the development and coordination of performance analysis to help improve the technical and tactical development of players throughout the club.

He filmed all training sessions and live matches, before analysing the footage and maintaining a database...

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Alumni profile: Lino Altieri, Memberships & Events Coordinator at Leicester City

The 2016/17 football season saw Leicester City make their impressive debut in the Champions League, reaching the quarter-finals following their incredible title winning season the year before.

UCFB graduate Lino joined the club in November 2016, as the club was still glowing in its league win and beginning to frighten the established European elite. Before starting at the King Power Stadium though, Lino enjoyed a vital three-year work experience role with Burnley as a food and beverage assistant. There, he helped...

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Alumni profile: Manfredi Miyashita, marketing and social media executive at Reset Group

UCFB graduate Manfredi Miyashita works for Reset Group in Italy – a consultancy firm to athletes an sports companies. Here Manfredi, who studied BA (Hons) Football Business & Marketing during his time at UCFB, explains his roles at Reset, what he’s taken from UCFB into the position, and passes on advice to current and prospective UCFB students…

Can you please explain who you work for and what you do?

I work for a sports marketing agency called Reset Group, which provides consultancy services to athletes and...

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A shock to the system: An Italian perspective on the World Cup

UCFB graduate Manfredi Miyashita is excelling as a sports marketing agent in Italy. Here he provides an insight into the mood in Italy following their failure to qualify for the World Cup and outlines what the Italian system, clubs and players can learn from it.

What is the mood and reception to Russia 2018 in Italy?

With Italy out of the World Cup, inevitably, the mood isn’t very high and many people are finding it difficult to get excited about the games....

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Graduate Amy presents dissertation research at The Power of Sport Student Conference

UCFB graduate Amy O’Connor was recently invited to present her dissertation research at The Power of Sport Student Conference, which took place at Liverpool John Moores University.

Amy, who graduated from the BA (Hons) Football Business & Marketing programme and is now a business development executive at Watford FC, was given a 15-minute slot to present her research on fan engagement and developing a business model for the football industry.

The student-focussed conference explored how five sport and health-related disciplines play a...

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