29th April 2017
By James McKeown, Head of Global Marketing at UCFB
Does it pay to be the bad guy in sport? This is a question that sports marketing professionals often wrestle with and it is particularly appropriate to boxing, where fighters rely on grabbing the public’s attention in order to secure themselves a payday.
This weekend sees the most anticipated fight of the year take place inside Wembley Stadium, home of UCFB Wembley, when Britain’s Anthony Joshua takes on Wladimir Klitschko for three world...