In Focus: FIFA World Cup Technical Report – A case study of France

By Dominic Haynes, Lecturer in BA (Hons) Sports Business & Coaching

“Variety is the very spice of life, that gives it all its flavour” – William Cowper (1785)

It cannot be proved that William Cowper was prophesising about the 2018 FIFA World Cup when he published The Task and Other Poems in 1785, his moralistic poems that preach humility over pride, but the oft-misquoted verse describes the statistics of the 2018 winners France aptly, as extremes of strategy did not prove successful...

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In Focus: Are international football´s governing bodies doing enough to tackle social issues?

By Robin Krasniqi, BA (Hons) International Football Business student at UCFB Wembley

Switzerland wins their second group game at the World Cup 2018 by a 2-1 scoreline against Serbia. The whole country is celebrating, but people in Kosovo are too. What has happened? For the answer, we need to look back a few years.

The bad relationship between Serbia and Kosovo caused by the Yugoslavian war in the 1990s led to the emigration of many Albanians living in Kosovo. My father’s family...

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In Focus: At what cost domestically is the Champions League continuing to grow?

By Nathan Lucas, BA (Hons) Football Business & Media student at UCFB Wembley 

The Champions League showcases the greatest talent from across the European leagues in the most coveted domestic competition in world football.

Every year the top teams from each country qualify to participate in this tournament, which last season averaged attendances of over 46,000 (according to worldfootball.net). But as the allocation per country for clubs to qualify varies, the impact this has had on each league throughout Europe is also...

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In Focus: The changing face of football viewing

By Alex Abbott, BA (Hons) Football Business & Marketing Student at UCFB Wembley

After attending a recent discussion titled ‘The World of Football – Post World Cup’, it became evident that the new Premier League broadcasting deal, starting from the 2019 season, will be one that influences the way football is consumed in the future.

New entrants such as Amazon and Facebook will join Sky and BT Sport in showing live games across the globe. This will increase competition as well as...

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In Focus: The latest trends in sports sponsorship

By Josh McLeod, Lecturer in BA (Hons) International Football Business at UCFB Wembley

The market for sports sponsorship has grown exponentially over the last decade. At present, global sports sponsorship has an estimated value of £35bn, and this is expected to exceed £36bn by 2020. Consequently, sponsorship has become a critical revenue stream to exploit for modern sports businesses if they are to gain competitive advantage.

It is testament to the importance of sponsorship that sports businesses are constantly striving to offer...

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Gerald presents views on primary physical education to All-Party Parliamentary Group

UCFB Etihad Campus’s Head of Academics Dr. Gerald Griggs recently had the honour of giving a speech in the Houses of Parliament to address the All-Party Parliamentary Group on a Fit and Healthy Childhood.

During his talk in Westminster, Gerald was asked to present his views on PE and Sport Premium funding which has been awarded to all primary schools, before going on to outline the landscape which had preceded the introduction of the fund.

Gerald told the Group that there were...

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In Focus: Mike Phelan on the ‘Manchester United machine’ and his new role in Australia

With turmoil at Manchester United, and no one sure who’s to blame, some leading journalists feel a Sporting Director is the answer. All rather timely you could say as former United assistant manager Mike Phelan settles into his new post as Consultant Sporting Director at Australian League outfit Central Coast Mariners. UCFB academic and Sensible Soccer Director Dave Horrocks caught up with Mike earlier this week to bring you an extended interview and to reveal how he’s settling in Down Under.

So Mike,...

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In Focus: Player acquisitions and accounting rules

By Paul Brewster, Programme Leader of BA (Hons) Football Business & Finance at UCFB Wembley

The domestic transfer market recently closed for English Premier League clubs and some fans will be fairly happy with their club’s summer business, while others, to the contrary, will not.

Player investment is seen by fans as an indication of intent on the part of the board of directors, who serve the owners of the club. Some clubs’ player investment strategies are clear to see, in terms...

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In Focus: The science behind penalties

As the dust settles on what was a mesmerising World Cup tournament, one word is lingering on the minds of fans around the world: Penalties.

We saw France restore their lead against Croatia on Sunday after Referee Nestor Pitana controversially awarded the first VAR-assisted World Cup final penalty. And of course we saw England win a World Cup penalty shoot-out for the first time since the format was introduced for the 1978 edition. In fact, a total of 29 penalties were...

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The 12-yard stare: Why is it so significant for England to win a penalty shoot-out?

By Alan Tonge, lecturer in sport research at the UCFB Etihad Campus

Alan is a former professional himself, having played for Manchester United and Exeter City, before he was forced to retire at the age of 24. He’s since gone into academia and has a Master of Philosophy in Sport Psychology. Alan is currently undertaking a PhD on ‘exploring critical moments, identity and meaning amongst professional football players’.

Mention the words “penalty shoot-out” to any diehard England fan and you’ll most probably receive...

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