UCFB News

29th April 2017

In Focus: Wladimir Klitschko: good guys, bad guys and the complicated world of promoting a boxer

By James McKeown, Head of Global Marketing at UCFB

Does it pay to be the bad guy in sport? This is a question that sports marketing professionals often wrestle with and it is particularly appropriate to boxing, where fighters rely on grabbing the public’s attention in order to secure themselves a payday.

This weekend sees the most anticipated fight of the year take place inside Wembley Stadium, home of UCFB Wembley, when Britain’s Anthony Joshua takes on Wladimir Klitschko for three world...

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20th April 2017

In Focus: Locating Physical Education – Dr. Gerald Griggs

In the latest in our UCFB In Focus series, Dr. Gerald Griggs, head of academics at UCFB Etihad Campus, lays out the purpose of Physical Education in the curriculum and reveals how it has developed since the beginning of the 20th century.

Gerald has worked in education for over twenty years and brings a wealth of higher education experience to UCFB. He is a globally recognised figure in the field of primary physical education and to date has published four...

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10th April 2017

UCFB – In Focus: Football must be careful of overusing technology

Dr. Brian Barwick, RFL chairman and member of UCFB’s Employability & Enhancement Panel

For many years I was an advocate of goal-line technology and it was a battle that was difficult to win. I wanted to see it in the game because it deals with actualities – the ball is either over the line or it isn’t. There’s nothing subjective about it. It’s fact.

I used to go to a lot of FIFA congresses and I’d be called the television man...

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17th January 2017

In Focus: The psychological demands of a professional footballer – Alan Tonge

In the latest in our UCFB In Focus series, lecturer Alan Tonge gives an insight into his ongoing research on the psychological demands faced by professional football players. He hopes his research will help players navigate the rigours of professional football so that they have a longer playing career, and to then aid their transition into the game when their playing careers are coming to an end.

Alan, a lecturer in sport research at UCFB Etihad Campus, is a former professional himself,...

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2nd January 2017

In Focus: How Brazil can break into China – Gustavo Spanholi

In the third and final entry of his UCFB In Focus series, Brazilian Gustavo Spanholi, a lecturer in Football Business and Sport Management, takes a look at how Brazil can fit into the Chinese football market and affect it on and off the field.

Gustavo’s blog has been split into three sections, which will be published week-by-week over the Christmas period, looking at what Brazil knows about China, where it...

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28th December 2016

In Focus: Where can Brazil fit into Chinese football development? – Gustavo Spanholi

In the second of his UCFB In Focus series, Brazilian Gustavo Spanholi, a lecturer in Football Business and Sport Management, takes a look at how Brazil can fit into the Chinese football market.

Gustavo’s blog has been split into three sections, which will be published week-by-week over the Christmas period, looking at what Brazil knows about China, where it can fit into the market, and finally, how it can affect goings on and off the field.

In his book ‘About China’, former US...

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21st December 2016

In Focus: What does Brazilian football know about China? – Gustavo Spanholi

In the next installment of our UCFB In Focus series, Brazilian Gustavo Spanholi, a lecturer in Football Business and Sport Management, takes a look at the Chinese football market and how the biggest football country in the world, his homeland, can break into the Asian powerhouse similar to clubs in Europe.

Gustavo’s entry has been split into three sections, which will be published week-by-week over the Christmas period, looking at what Brazil knows about China, where it can fit into the market,...

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12th December 2016

In Focus: Female sport participation numbers are up but more encouragement is needed

Sport England’s announcement that more women than ever are now participating in sport is a welcome one but there is still big room for improvement.

That’s the view of UCFB Wembley’s Desislava Goranova following the publication of Sport England’s Active People Survey (APS), which showed that more than 7.2 million women now take part in sport in England and do regular physical activity – 250,000 more than when the This Girl Can campaign was launched in 2014.

The reported increase means the...

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24th November 2016

In Focus: Researching primary physical education – Dr Gerald Griggs

In the first of a new series of In Focus articles from UCFB Academics, Dr Gerald Griggs, Head of Academics at UCFB Etihad Campus, reflects on his key research into primary physical education in England.

Gerald has worked in education for over twenty years and brings a wealth of higher education experience to UCFB. He is a globally recognised figure in the field of primary physical education and to date has published four books and over thirty international peer reviewed journal...

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28th September 2016

In Focus: Could London sustain an NFL franchise?

By Neil Hawkins

It was originally billed as a 15-year project with the aim of having a fully established franchise based in London by 2022. Now nine years into the plan, and with Wembley Stadium about to host the next set of NFL International Series matches, it’s looking increasingly likely America’s national game will soon have a team with a distinctively British identity.

What started as an international gamble, when the New York Giants and Miami Dolphins played the first game at...

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