UCFB announced a new working partnership with the world’s leading sportswear provider Nike in September 2018.
The deal with Nike, who provide kit and training gear for the likes of the England national team and FC Barcelona, enables senior executives from the brand visit UCFB campuses to deliver guest speaker sessions and conduct video interviews with students to provide valuable insight into elite sportswear. UCFB students also play a key role in new Nike products by participating in focus groups.
The partnership builds on the existing exclusive kit partnership where Nike provide all of UCFB’s kits for its numerous sports teams.
Commenting on the new partnership, Lee Molyneaux, Nike’s senior insights analyst, said: “As innovators in our respective fields, Nike and UCFB are natural fit to work together. We’re looking forward to imparting our experience and knowledge of the sports retail industry and our cutting-edge equipment to the students, who will one day be the leaders of the sports industry.”
Kevin Braybrook, Head Coach of UCFB’s Undergraduate Academy, whose team will be sporting Nike’s latest equipment throughout the season, added: “We’re delighted to have Nike join us as partners and further add to the growing list of invaluable companies and personnel within the sports industry that our students can utilise to grow and learn as a budding professional. Furthermore, I know our students this year can’t wait to impact the direction of Nike as a brand.”