The Senior Leadership Team manages all daily operations at UCFB and helps to ensure that UCFB and the degree programmes on offer at our campuses remain relevant in an ever changing industry landscape, overseeing all departments to ensure a collaborative approach at UCFB Wembley, UCFB Etihad Campus and UCFB Burnley.

Brendan Flood, Chairman & Chief Executive+


Chairman & Chief Executive of UCFB

Chairman of Firstpoint USA

Director of Burnley FC

Founding Owner of MLS franchise Orlando City SC

Founding Investor and Chairman of Real Estate Group and Spectrum Investment Management

UCFB’s Chairman & Chief Executive who led the creation of UCFB inside Turf Moor stadium, Brendan’s background also includes steering football clubs on both sides of the Atlantic to new heights.

First joining Burnley FC’s Board of Directors in 2006, Brendan became its major investor and Operational Director in 2007, playing a significant role in the club’s first promotion to the Premier League in 2009 and two subsequent promotions since.

One of the founding owners of MLS side Orlando City SC, Brendan has helped to shape its recent success which includes a playing squad that can boast Brazilian superstar, Kaka.

Brendan has several decades of experience as a leader and founder of multiple highly successful property and investment companies, particularly in the north-west of England.

Paul Cassell, Principal+


Principal of UCFB

With over 30 years of experience as an educator, leader and quality inspector across a variety of education programmes, Paul is responsible for the overall academic leadership and student welfare across UCFB’s campuses.  As a leader of learning, Paul sets high educational standards for the institution and is committed to delivering an unparalleled student experience as well as successful employment outcomes for UCFB students.

John Davies, Chief Financial Officer+

Chief Financial Officer of UCFB

A trusted and experienced finance director across multiple sectors, John sits on the UCFB Senior Leadership Team reporting to the Chairman and the Executive Board.

His department is responsible for the financial reporting, accounting and logistics of UCFB’s three unique campus locations at the iconic Wembley Stadium, London, the state-of-the-art Etihad Stadium, Manchester and the historic Turf Moor, Burnley.

Sharona Friedman, Chief Marketing Officer+


Chief Marketing Officer of UCFB

With a wealth of experience in global education institutions and businesses spanning five continents, Sharona was brought to UCFB in 2014 from Imperial College London, where she was Head of International Student Recruitment and Marketing.

Sitting on the UCFB Senior Leadership Team and reporting to the Chairman and the Executive Board, Sharona has overall responsibility for global marketing and recruitment partnerships, alumni relations, international and domestic student recruitment, international and industry partnerships, marketing and recruitment partnerships, programme admissions and both domestic and international events.

Having led a period of significant student and brand growth since beginning at UCFB, Sharona’s department was recently shortlisted for Marketing Team of the Year by Marketing Week magazine.