Our Senior Leadership Team
A World First in Higher Education
The Senior Leadership Team manages all daily operations at UCFB and helps to ensure that UCFB and the degree programmes on offer at our campuses remain relevant in an ever changing industry landscape, overseeing all departments to ensure a collaborative approach at UCFB Wembley, UCFB Etihad Campus and UCFB Burnley.
Brendan Flood, Chairman+
Chairman of UCFB
Chairman of Firstpoint USA
Director of Burnley FC
Founding Owner of MLS franchise Orlando City SC
Founding Investor and Chairman of Real Estate Group and Spectrum Investment Management
UCFB’s Chairman who led the creation of UCFB inside Turf Moor stadium, Brendan’s background also includes steering football clubs on both sides of the Atlantic to new heights.
First joining Burnley FC’s Board of Directors in 2006, Brendan became its major investor and Operational Director in 2007, playing a significant role in the club’s first promotion to the Premier League in 2009 and two subsequent promotions since.
One of the founding owners of MLS side Orlando City SC, Brendan has helped to shape its recent success which includes a playing squad that can boast Brazilian superstar, Kaka.
Brendan has several decades of experience as a leader and founder of multiple highly successful property and investment companies, particularly in the north-west of England.
Paul Cassell, Principal+
Principal of UCFB
A successful senior manager in further and higher education as well as a former associate Ofsted inspector, Paul leads the academic department at UCFB and oversees all aspects of quality assurance, enhancement and quality systems.
Paul’s remit includes overall responsibility for the delivery of UCFB’s unique undergraduate and postgraduate degree programmes, partnerships with its esteemed academic partner institutions and oversight of Student Services teams at each campus.
John Davies, Chief Financial Officer+
Chief Financial Officer of UCFB
A trusted and experienced finance director across multiple sectors, John sits on the UCFB Senior Leadership Team reporting to the Chairman and the Executive Board.
His department is responsible for the financial reporting, accounting and logistics of UCFB’s three unique campus locations at the iconic Wembley Stadium, London, the state-of-the-art Etihad Stadium, Manchester and the historic Turf Moor, Burnley.
Sharona Friedman, Chief Marketing Officer+
Chief Marketing Officer of UCFB
With a wealth of experience in global education institutions and businesses spanning five continents, Sharona was brought to UCFB in 2014 from Imperial College London, where she was Head of International Student Recruitment and Marketing.
Sitting on the UCFB Senior Leadership Team and reporting to the Chairman and the Executive Board, Sharona has overall responsibility for global marketing and recruitment partnerships, alumni relations, international and domestic student recruitment, international and industry partnerships, marketing and recruitment partnerships, programme admissions and both domestic and international events.
Having led a period of significant student and brand growth since beginning at UCFB, Sharona’s department was recently shortlisted for Marketing Team of the Year by Marketing Week magazine.