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More insight from Vertical Leap


Expert Interview: Henry Carless on automating PPC analysis »

With big data getting even bigger each year, marketers need to automate as much of the analytics process as possible, in order to keep things time-effective. This is the opinion of Vertical Leap’s Senior Data Scientist, Henry Carless, and he knows his stuff when it comes to handling data.

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by • posted March 24th 2017


5 quick UX tests you can do in-house »

Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data and there are a number of quick exercises you and your employees can do to spot areas for improvement on your website.

Here are...

by • posted March 21st 2017