The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

Conor Creamer – Sky Sports journalist and UCFB graduate

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

To find out about the Programme Leader for this course, please click here.


Graduates of the MSc Football Communications & Digital Marketing* programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc Football Communications and Digital Marketing Programme Specification.

Duration: One or two years

Study Mode: Full-time (one year) or Part-time (two years)

Fees: UK and EU students – £9,950

Fees: International students – £14,950

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If you are unable to attend any of our postgraduate events or would like to request more information, please call our Student Recruitment & Admissions team on 03332417333 or email us at mastersenquiries@ucfb.com.


* Degree subject to validation


 

MSc Football Communications & Digital Marketing

Our MSc Football Communications & Digital Marketing modules have been developed in order to give you the best preparation for a leadership career in the football industry.

Semester 1

Digital Marketing for Football+

Digital Marketing for Football

This module will provide the student with an overall outlook on marketing principles within an increasingly disruptive environment. New and emerging principles of digital marketing are an integral part of marketing theory and practice. Aspects such as transformation, influences the customers digital journey, thus, requiring innovation, revenue growth initiatives and long-term value creation. Within this module, students will be encouraged to research, analyse and articulate an effective digital marketing plan to drive the transformation of the organisation and activate a strategy to achieve business goals.

Engaging the Football Consumer+

Engaging the Football Consumer

This module will explore the importance, variation and motivation which influence football consumer behaviours. Students will identify key factors which explore the changing nature of football consumer typologies. While also embracing Online and Offline methodologies of consumption patterns, the module examines the metrics and insights required to drive the business of football consumption.


Semester 2

Public Relations and Crisis Management in Football+

Public Relations and Crisis Management in Football

This module will examine the functions and strategies of Public Relations (PR) and the roles and responsibilities of PR executives. You will consider the key factors used in the public relations industry to minimise damage to an organisation, with particular emphasis on the dangers presented by social media and other media platforms. Furthermore, you will investigate the importance of legal obligations and ethical considerations in the world of public relations and crisis management.

Multimedia Football Journalism+

Multimedia Football Journalism 

This module will examine the key roles and responsibilities of sports journalists while developing the knowledge and practical skills required to work within an ever expanding and developing industry. It will prepare students to explore the potential of multi-platform news within a legal and ethical framework while examining the role and impact of sports journalism in society.


Semester 3

Dissertation and Research Methods+

Dissertation and Research Methods

The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but mat be applied in the area of sports. In other words, a project may take the best practice from another industry and apply it in the sports industry. The sponsor will be viewed and treated like a client and this the client will have certain requirements. Thus, the research proposal will have to meet both client and academic requirements for it to be approved. It also provides an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of sports management, marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 12,000 word research report (dissertation) is produced.


* Degree subject to validation


 

The standard entry requirements for the programme are as follows:

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements

All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve IELTS 6.5 overall.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

Applications

To apply for this programme please download and complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

For international applications, please also include:

  • Copy of valid passport (which you will use to apply for your Tier 4 visa);
  • Copies of any previous or current UK visas.

Tuition Fees

UK and EU students – £9,950

International students – £14,950

Student Loan Funding

A Postgraduate Loan of up to £10,609.00 can help with course fees while you study a postgraduate master’s course. Click here for more information.

Learn more about student finance.

A wide range of scholarships are available. Please contact mastersenquiries@ucfb.com for more information.

Postgraduate admissions podcast


* Degree subject to validation


 

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

82% of UCFB’s Masters graduates are working in the football and sports industry within six months of graduating.

Read more about Employability at UCFB

Employer Endorsements+

Michael Tattersall, Chief Executive of The National League

“Our partnership with UCFB represents a great opportunity for all 68 of our clubs and the students. Not only do our clubs benefit from added behind the scenes assistance and guidance from a number of skilled and willing individuals helping take our leagues to the next level, students learn and adapt vital skills crucial to the football industry and their future careers.”

Chris Lewis, Chairman at Biggleswade United

“The non-league game typically struggles to bring in talent to drive clubs forward due to the lack of resources, but UCFB has been essential in helping us bridge that problem. It’s been fantastic working with UCFB as it has provided us with access to the brightest young talent who are keen to make a career in the football industry.”

Click here to find out more about what UCFB’s employment partners say about our students.


* Degree subject to validation


 

UK/EU tuition fees for 2019 entry are £9,950 per year.
International tuition fees for 2019 entry are £14,950 per year.

For part-time courses the tuition fee will be split accordingly per year i.e 50% in year 1 and 50% in year 2 (for a two year programme) as per below table.

Full-time (one year) Part-time (two years)
UK/EU
Students
International
Students
UK/EU
Students
International
Students
£9,950 £14,950 £4,975 £7,475

Additional costs

In some instances, optional Employment & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.


For information on UCFB Scholarships and Bursaries please click here.


* Degree subject to validation