UCFB News

UCFB and NBA basketball seasons tip off on jam-packed Wednesday

Recently ranked as the most powerful sports brand in the world, the National Basketball Association (NBA) is going from strength to strength across the globe. Having this week signed a new four-year broadcast deal with Sky Sports in the UK, the 2018-19 season tips off tomorrow with back-to-back champions Golden State Warriors (GSW) again marked as hot favourites.

Meanwhile, UCFB Wembley’s inaugural basketball season also begins on Wednesday, with BUCS competition commencing at Vale Park Sports Centre, Wembley, against University of...

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Lightning Bolt lights up Central Coast Mariners

Friday night down under and one of the world’s greatest ever athletes Usain Bolt well and truly ignited his second career with two goals on his professional football debut. His maiden goal in particular a quite a spectacular finish dispatched with aplomb from a tight angle.

Here it is, @usainbolt, the footballer, scores his maiden Mariners goal. What a moment! Don’t think limits! ⚡️ #SWSvCCM #CCMFC 🎥@FOXFOOTBALL pic.twitter.com/X7zrqmrYCZ

— Central Coast Mariners (@CCMariners) October 12, 2018

Arguably the most talked about...

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In Focus: The latest trends in sports sponsorship

By Josh McLeod, Lecturer in BA (Hons) International Football Business at UCFB Wembley

The market for sports sponsorship has grown exponentially over the last decade. At present, global sports sponsorship has an estimated value of £35bn, and this is expected to exceed £36bn by 2020. Consequently, sponsorship has become a critical revenue stream to exploit for modern sports businesses if they are to gain competitive advantage.

It is testament to the importance of sponsorship that sports businesses are constantly striving to offer...

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Celebrations as the UCFB Class of 2018 graduate in style

The UCFB Class of 2018 celebrated their graduation in style with a memorable ceremony at both UCFB campuses.

Dressed in their robes, the new graduates from UCFB Wembley and UCFB Etihad Campus collected their degree certificates in front of their classmates, families and teaching staff at Wembley and Etihad stadiums respectively.

This year’s graduation ceremonies marked the only the second set of cohort to graduate from each campus, with students enjoying their celebratory photographs in each stadium’s iconic bowls. Over 90% of...

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Chris Hughton: ‘A thirst for knowledge is the most important thing’

By Rebecca Hawksworth

In an exclusive interview with UCFB as part of the LMA Insight Series, Brighton & Hove Albion manager Chris Hughton shared his thoughts on how to be a successful football coach and the opportunities for black and minority coaches in the industry.

The former Newcastle United, Birmingham City, and Norwich City manager also discussed how to deal with setbacks in your career and the best way to get a foot in the door in the sports industry.

“I’ve always been...

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Riccardo hears from Brazil legend Ronaldo at World Football Summit in Madrid

UCFB student Riccardo Polacco recently attended the World Football Summit in Madrid to hear from some of the leading names in the global football industry. Here, the BA (Hons) International Football Business student tells us about the experience, his highlights from the event and how the knowledge gained will help him going forward with his career in the football industry…

Over 90 speakers, 160 clubs, 100 journalists and 2,000 delegates from all four corners of the globe recently gathered in Madrid to talk,...

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Alumni profile: Sam Swanton, Merchandising Manager at MK Dons

Sometimes your career can take a turn you didn’t see coming but it all works out for the best. Nearly three years into his time at MK Dons and graduate Sam Swanton may well fall into that category.

After graduating from UCFB with his BA (Hons) Football Business & Marketing degree in 2015, Sam took up a role at the Stadium MK as a Customer Service Representative in the retail team. From what started as a role in ticketing, he was...

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Alumni profile: Saad Wadia, Co-Founder and Director of Avalon Sports Group

Director of your own company? Check. Working with elite clients the world over? Check. These achievements while still studying? Check.

Saad Wadia is one of the Co-Founders and Directors of Avalon Sports Group – a London-based consultancy for business in sport, athletes and those looking to expand their market through social influencers. He founded the company with fellow UCFB graduates Raj Shah and Lorenz Essing.

During his time at UCFB Wembley, where he studied BA (Hons) Football Business & Marketing, Saad was...

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Alumni profile: Hayley Reed, Strategy Executive at SportQuake

Fresh after graduating from UCFB in 2017 Hayley took up a full time role at sports marketing agency SportQuake following a successful internship, and already she’s worked with clients including Tottenham Hotspur and boxing heavyweight world champion Anthony Joshua.

In her role as a Strategy Executive, the BA (Hons) Football Business & Marketing graduate devises strategies and draws up proposals for brands who are looking to sponsor a club or athlete – whether as a shirt or stadium sponsor or another...

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Jack commentates himself all the way to the final at the European Mini Football Championships

Minifootball national teams from across Europe gathered in Kiev from 12-18 August for the European Mini Football Championships with Czech Republic coming out on top in the Ukrainian capital.

UCFB student Jack Towers – who studies BA (Hons) Football Business & Media at the Etihad Campus – spent a week in Kiev working as a commentator, eventually becoming the voice of the tournament and covering the semi-finals and final with all matches being broadcasted live on Facebook, YouTube and on 18...

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