BA (Hons) Sports Business & Coaching
Locations: UCFB Wembley, Manchester Sports Village (Belle Vue).
Through this business and coaching degree you will develop the ability to identify how players function within a club environment and gain vital business skills transferable across all market sectors.
This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Requirements’ and ‘Modules’ tabs on this page for further information, including UCAS codes.
The workforce within football and sport businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has blurred. No longer can individuals in a sporting institution, regardless of their role, exist in isolation and ignore other parts of the business operations. This degree imparts the necessary leadership fundamentals required to inspire, organise and improve individuals.
You will develop your understanding of sports as a business and combine the opportunity to improve your coaching skills, long term athlete development and coaching pathways. You will explore different techniques for analysing performance including notational analysis and the use of technology to improve performance.
You will cover high performance coaching using the most up to date analytical tools. You will examine elite sports performance, gain an insight into leadership and management skills and develop an understanding of physical education and pedagogical issues.
From 2019, this degree is also available at UCFB Etihad Campus with the teaching location of Manchester Sports Village, Belle Vue.
This programme is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional football environment by our UEFA qualified coaches, some of whom have previously coached at the academies of leading Premier League clubs, providing you with access to clubs from the first team manager down the coaching and playing pyramid. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis.
The practical application of your knowledge will be fulfilled by completing additional coaching badges via interaction with first team coaching and training facilities at UCFB’s campus and the UCFB professional partner network which includes professional football, rugby and cricket clubs, to name a few. There may also be the opportunity to participate in vital work experience placements across a number of coaching roles, from grass roots to professional clubs.
Your studies will focus on the broad concepts involved in the sport business and surrounding industries. You will be introduced to the fundamentals of coaching, such as health and safety, risk assessments, the ‘coach’s toolkit’, sports development and exploring how sport is structured in the UK in a variety of settings and gain an understanding of the unique consumer behaviour within the football and sport industry.
As part of UCFB’s unique Employability & Enrichment events you will experience guest lectures and master classes from key industry professionals. Previous guest lecturers have included West Ham United manager David Moyes, England netball coach Tracey Neville, former Hull City manager Mike Phelan, and former Academy Director at Manchester City, Jim Cassell.
To find out about the Programme Leader for this course, please click here.
Graduates of the BA (Hons) Sports Business & Coaching degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.
UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.
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Foundation year modules are only applicable to students enrolled onto this degree course with an integrated foundation year at the beginning
Preparing for Success in Higher Education+
This module enables students to develop self-awareness and to identify those personal qualities, attributes and skills required for successful progression to Level 4 academic study.
The module provides students with the opportunity to reflect on their existing abilities, and to further develop key academic and study skills.
Employability and Enterprise+
This module allows students to learn about employment prospects in their chosen area of interest. This includes research about what employers are looking for in future recruits – including technical skills, transferable skills, personal attributes and business awareness – as an important pre-cursor for being able to present themselves effectively to employers using a CV, application form, social media networking and during a job interview.
Students will also develop entrepreneurial skills, being able to formulate a properly evidenced proposal to address the needs of identified consumers, for example, some innovation, service improvement or new business opportunity. They will be able to pitch their idea in a professional manner and using a range of appropriate visual aids.
This module provides students with the opportunity to analyse a problem that relates to their specialist subject area, making use of information gathered from various sources using different methods and strategies.
Once the problem is fully understood, as well as the requirements and expectations of the stakeholders, a project can then be planned and completed in a structured manner in order to implement some intervention to bring improvements and benefits to the inspected situation.
Throughout, students will be required to effectively communicate and report their progress with their project, and make use of the advice and guidance provided by an appropriate project supervisor.
Principles of Sports Coaching+
The aim of this module is to provide knowledge and understanding of the development and evaluation of sports performance through the use of coaching and underpinning coaching principles. This module will introduce the student to the fundamental principles of sports coaching and the role and responsibilities of the coach within a range of contexts. It further enables a student to develop the skills necessary to use plan, deliver and review to ensure the successful delivery of a sports coaching session.
Understanding Sports Business+
Understanding Sports Business
The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others.
Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry. You will explore these and other key issues through examining how the core parts of the business (marketing, finance, the media, sponsorship, event management, leadership and HR) operate. You will analyse the development of sport and governance of both elite and grassroots organisations.
Fundamentals of Coaching+
Fundamentals of Coaching
This module will enable you to develop awareness and understanding of the key fundamentals and principles of sports coaching, integrating theory with practice and sharing knowledge and understanding through discussion and debate.
The practical element of coaching will allow you to gain experience in and an understanding of the cognitive process of coaching. You will learn what a coach needs to function effectively and safely in a variety of situations, developing reflective skills and identifying which theories are most applicable when working in a specific coaching context. You will learn how to reflect on and evaluate your own strengths and weaknesses and develop a plan to improve both your technical and behavioural skills relevant to a career in the coaching industry.
Understanding Football Fans & Customers+
Understanding Football Fans & Customers
This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions. You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.
Coaching in the Community+
Coaching in the Community
This module will develop your core understanding of sport in community projects. You will particularly explore the role of community-based youth sport initiatives and how these are conducted. Coaching theory will be applied to age- and ability-related practical sessions and you will learn how to support and engage community groups via sport. You will also develop a clear understanding of your own strengths and weaknesses in relation to working with diverse demographic groups.
This module will help you to understand what is needed to be an entrepreneur in the sports industry. You will undertake a range of exercises to evaluate your entrepreneurial attributes, and will work to identify ways in which to enhance these attributes. You will have the opportunity to write a professional-quality business plan.
You will critique the literature and evidence behind the different types of talent and the predictors of talent across a range of sports. You will evaluate a variety of different performance pathways that exist across sports and within other countries. This will allow you to evaluate key predictors of talent within a chosen sporting field and moreover have the appreciation to apply key theories of talent development and critically analyse talent development pathways. Furthermore you will examine the support mechanisms which aid the development of sporting ability and skills that help to fulfil young people`s potential.
The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.
They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.
This module aims to provide students with a theoretical and practical understanding of planning, participating, organising and operating an event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential problems which must be considered in the planning process. This module provides students with a theoretical knowledge of event planning and management theory which is then applied to the practical task of managing, funding/resourcing an industry related event.
High Performance Coaching+
High Performance Coaching
This module will give you critical insight into how psychology, physiology, strength and conditioning, and performance analysis impact on performance at the highest level. The module will follow an interdisciplinary approach to high performance coaching across a range of sports, allowing for the application of theory to practice. You will synthesise theory and evidence-based practice to evaluate appropriate training programmes and critically analyse existing approaches to high performance coaching. You will critically analyse (through observation and delivery) current practices in order to develop the skills and knowledge to aid the development of high performance athletes. Furthermore you will explore the key issues that surround the high performance sports coaching environment.
Applied Reflective Practice+
Applied Reflective Practice
Using leadership and management as central themes you will learn how to critically appraise relevant theory and research in order to develop your own actions, behaviours and characteristics pertinent to a career as a sport, business or coaching manager. The module provides an opportunity to reflect on your own approach to leadership and management skills and behaviour and to critically analyse the impact of this in an applied setting benchmarking such approaches against tested relevant academic frameworks. You will learn how to evaluate and apply managerial and leadership theory to practice, and will have the opportunity to produce an evidenced-based personal development plan to improve your own management and leadership behaviours.
This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.
This module aims to provide a framework where sports coaches can apply technological advancements to enhance the analysis of sports performers. They will develop techniques to evaluate sports performance, particularly technical, tactical and physiological analysis. This will include a review of pertinent scientific elements of training and performance. Furthermore, the role of self-awareness and personal reflection will be explored to allow the students to be able to action plan effectively.
* Modules listed above may vary depending on changes to the syllabus.
Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.
UCFB Wembley Course Code : SBC1, Institution: U10, Campus: W
The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system for 2019 entry.
Other minimum requirements
Applicants will normally have achieved one of the following:
- A minimum of 2 A Levels including two C grades
- A BTEC Extended diploma grade MMM
- A BTEC Diploma grade DD
- A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
- International Baccalaureate (minimum of 28 points)
- An Advanced GNVQ in an appropriate subject at Distinction level
- An Access Course: minimum of 60 credits, including at least 45 at Level 3
- An equivalent level 3 qualification
Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).
Other equivalent qualifications, including those from your own country, will be considered for entry.
Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4).
All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.
We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.
All applicants are expected to demonstrate a strong interest in understanding both sports business and coaching. Students will need to be able to synthesise and translate theory and knowledge from a variety of business and coaching disciplines to aid sportsmen and women achieve their potential and maximise their performance.
Entry with advanced standing
Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.
UK/ EU Tuition fees for 2019 entry are:
UCFB Wembley – £9,250 per year
International Tuition fees for 2019 entry are:
UCFB Wembley – £14,250 per year
Scholarships & Bursaries
A limited number of scholarships and bursaries are available for 2019. Visit the undergraduate scholarships and bursaries page for more information.
If you have any further questions regarding entry requirements, please contact us at firstname.lastname@example.org.
Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.
UCFB Wembley Course Code : SBCF, Institution: U10, Campus: W
The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2019 entry.
Other minimum requirements
Applicants will normally have achieved one of the following:
• A Levels with DDE or higher
• A BTEC Extended diploma grade MPP
• A BTEC Diploma grade MM
• A combination of BTEC and A-Level qualifications
To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.
Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.
International applicants will be asked to achieve IELTS for UKVI at grade 6.0 overall or above.
Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email email@example.com for further advice.
Career prospects for graduates of the BA (Hons) Sports Business & Coaching degree programme at UCFB are diverse, ranging from coaching at grass roots to high performance level within your chosen sport. The programme also provides students with the skills and competencies to rise to senior managerial roles within the sports business and coaching world due to the management aspect of the degree.
UCFB Student Profiles+
UCFB Alumni Profiles+
Ben Beer, Senior Recruitment Manager at Challenger Sports USA
“We have worked with UCFB and its students since 2012, taking them to the US and Canada on work placements throughout the summer. The student’s fantastic approach to coaching and their ability to enjoy new and different cultures has made them stand out. Their delivery on the field and their enthusiasm and personalities have made them a great fit with Challenger Sports.”
Michael Tattersall, Chief Executive of The National League
“Our partnership with UCFB represents a great opportunity for all 68 of our clubs and the students. Not only do our clubs benefit from added behind the scenes assistance and guidance from a number of skilled and willing individuals helping take our leagues to the next level, students learn and adapt vital skills crucial to the football industry and their future careers.”
UK/EU tuition fees for 2019 entry are £9,250 per year.
International tuition fees for 2019 entry are £14,250 per year.
The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.
In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.
Students are asked to purchase UCFB branded kit in their initial weeks following enrolment, which costs £120. Though not necessary to buy or wear, it is advised for trips and attending Executive Guest Speaker sessions.
For information on UCFB Scholarships and Bursaries please click here.